Some new tidbits from WebProNews.
This is my summary of this this article:
1. Improving website content – Content needs to be updated regularly
2. Navigation for visitors and search spiders -navigation simplified
3. New metrics measuring the success of a search marketing campaign -shared analysis of on-site traffic
a. Integrate their PPC campaigns with their SEO campaigns
Direct quotes of note…
“search, as a tool, is no longer confined to the search engines”
“Keywords are important, make no mistake about that but search engines have moved far beyond simple keyword/context measurements.”