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Some new tidbits from WebProNews.

This is my summary of this this article:

1. Improving website content – Content needs to be updated regularly
2. Navigation for visitors and search spiders -navigation simplified
3. New metrics measuring the success of a search marketing campaign -shared analysis of on-site traffic

a. Integrate their PPC campaigns with their SEO campaigns

Direct quotes of note…
“search, as a tool, is no longer confined to the search engines”

“Keywords are important, make no mistake about that but search engines have moved far beyond simple keyword/context measurements.”

February 20, 2006 at 5:11 am
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