Small Business SEO Sadness
link: http://www.clickz.com/experts/search/local_search/print.php/3531061
Well I’m continually trying to swallow as much info on SEO as possible since taking on this challenge and thought I’d track my findings as I go. I’m going to link to some great articles. This one is on the SEO not favoring the small business. Some of the main points are: Google designates certain sites as authorities
Direct Quote – Awesome Advice!
“Here’s how:
* Identify your top local keyword phrases.
* Perform searches for those keyword phrases on Google and Yahoo!
* Identify which authorities show up most frequently for your important local searchers.
* Identify which categories within those authorities are ranking.
* Take special note of patterns or consistencies that you see.
* Direct your ad spending toward the authoritative categories.
* Enjoy the destination and organic distribution value of your buys.”
See the whole article here: http://www.clickz.com/experts/search/local_search/print.php/3531061