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Enterprise Encoding… DV 2004 »« DESIGN RULES

Pay-Per-Call method

http://www.clickz.com/experts/media/media_buy/article.php/3365411

This was an interesting article about the new Pay-Per-Call method being invoked by some internet portals. The search engine highlighted in this artice was http://www.ingenio.com.

My understanding of the article is to enable companies to get leads over the phone, without the need to have an online presence. This looks to be an interesting premise for the small and medium sized businesses finding it difficult to track and trace leads from online inquiries.

March 25, 2006 at 12:38 pm
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