SEO – Design – Flash – Development for the Web

link: http://www.clickz.com/experts/search/local_search/print.php/3531061

Well I’m continually trying to swallow as much info on SEO as possible since taking on this challenge and thought I’d track my findings as I go. I’m going to link to some great articles. This one is on the SEO not favoring the small business. Some of the main points are: Google designates certain sites as authorities

Direct Quote – Awesome Advice!
“Here’s how:
* Identify your top local keyword phrases.
* Perform searches for those keyword phrases on Google and Yahoo!
* Identify which authorities show up most frequently for your important local searchers.
* Identify which categories within those authorities are ranking.
* Take special note of patterns or consistencies that you see.
* Direct your ad spending toward the authoritative categories.
* Enjoy the destination and organic distribution value of your buys.”

See the whole article here: http://www.clickz.com/experts/search/local_search/print.php/3531061

Well, this is odd, I just finished posting when I did a search…and BAM…I’m missing in the search results again. But so is some of our other projects. It’s very ODD Mr. Google. Why is that yesterday I saw my page as being cached on the 4th of Jan. Then I do my little nightly check and … “what does that say” … “December 28th” What the heck is that all about.

Well, I’m not sure. I’ve looked on numerouse sites and have nothing to post as of yet. But if you actually read my post…and have an answer…I’d love to hear it.

I have a feeling they have multiple cache servers…and purposely keep them unsync’d for purposes of getting different data results back for searches…which seems awful elementary. But what the heck do I know.

thanks in advance…

I think that legitimacy is best. Sometimes it’s a hard line to walk … Especially when you have clients begging for questionable stuff….And YOU need to pay your bills.

The one thing I can share is this:
Remember this is your web too. Don’t Pollute or Dilute, Hoot! Hoot!….Hoot!

Here’s just some of the guidelines which I agree with and promote to my clients. I received this within an email campaign and it coincides with my beliefs, so I thought I’d post it. But, Credit for these tidbits go to:
Jennifer Horowitz the Director of Marketing for SearchEngineWebPromotion.com

“The Do’s and Dont’s of SEO for 2006…
Don’t:
Have hidden text on your web pages
Have paid links or other links that are not within Google’s quality guidelines
Overuse internal links or anchor text
Steal other people’s copy (like this)
Optimize your site yourself unless you are sure you are 100% clear on all steps and guidelines, and have a lot of time
Panic if you aren’t in the engines yet, it’s not too late to get in the game.

Do:
Follow best practices – stay within the engines’ guidelines
Avoid Overkill – keep the “nature theory” in mind
Add relevant keyword rich content. The creation of original and quality content is where it’s at
Hire a professional – SEO is a team effort.”

Thanks, Jennifer