SEO – Design – Flash – Development for the Web

So, I would be careful before making that assumption.
But then again…who the hell am I!

Check out my new SEO shirt….

Web page creation date
Changes and updates of a web page
Analysis of search queries
Links, link texts and the changes of the links
Website traffic
User behavior
Web page topics
Domain related information

Pretty wild and logical if you ask me. All search engines should use some of those as ranking criteria but they will hopefully use it with a grain of salt. You wouldn’t want to get dinged because your site doesn’t update for a long period of time, if it was ranked highly originally.

So, Google says it doesn’t play favorites, yet, some of their “clients” get treated as if they have all the keywords and popularity no matter what terms you search for. – How is this? I understand some of what they are doing, but it is seemingly extremely difficult to break into the general keyword results.

I think I have some understanding of search engine placement, but then sometimes I feel like a novice. I don’t like tricks, gimicks or spam to get proper placement but I’m starting to think maybe I should start looking into it. It’s just unreal!

Back in Google for some of our latest updates…we feel we have finally done the right thing. Let’s hope it keeps going.

To increase your clicks on adwords follow these rules:

• Never buy and ebook that tells you how, it’s a rip off
• Increase your Max CPC, and check it using the ad diagnostic tool. If your ad is not appearing, increase the max cpc until it does. (On the tool, there is link that says, “view ad in google” or something to that effect. Use it.)
• Make your daily budget at least double what they recommend. They really like $1,000 daily budgets for some reason…($30k per month maybe). BUT never increase it to more then you can blow in a day.
• Take crappy keywords and either delete them or put them in their own campaign so they don’t affect the CTR of your good keywords.
• Always write multiple ads, (two to start), and dispose of the lower perfomer after awhile. If you use two ads, adwords will rotate them automatically. Always try to beat the ctr with the new ad copy. Changes can be as simple as changing the word “easy” to “fast”.
• Look for related industry keywords, misspellings, competition keywords and urls of competition or anything that the surfer would type in to locate your subject. Overtures keyword tool is great for this. googles keyword tool is ok for this.
• You can have the number one spot at ANY TIME. But you’ll pay dearly for it. (just increase your max cpc substantially and you’ll see)
• google’s “Traffic guesstimator” is wrong 99% of the time, don’t use it.
• Always use broad match, phrase match AND exact match, you’ll be surprised at which ones work best.
• Always display the keyword in the title using {keyword:default phrase}
• Don’t put thousands of keywords auto generated by services like word tracker into the account all at once, your ads will never be shown because your daily budget cannot handle large amounts of keywords.
• Once you find your best producing keywords, increase the bid on them slightly to get more profits and protect their positions.
• Make your copy stand out and be relevant.
• Once your CTR is above 10% you will pay less per click for the same or better position. ( they reward you for relevant, high click through ads.)
• The best way to learn all this is by tinkering with the system, finding what works and what doesn’t.

Something that is helpful for all SEO’s-
It seems as though Google and Yahoo differ on one important ranking feature. SubDomains.
If you have them … Yahoo likes…really Likes.

Google on the other hand….doesn’t give you any credit for it. Oh well.

Good luck

I just don’t get it. I’ve been cleaning up some of the site in case it is duplicate content…but still no results
I thought, maybe sandboxed….so we’ve asked for reinclusion….

and then – Bam! we have a PageRank of 3 – from no PageRank.
Go figure….we can’t get ranked but we still get a PageRank number. Any thoughts on that one…..NO…really…any thoughts?

1. Improving website content – Content needs to be updated regularly
2. Navigation for visitors and search spiders -navigation simplified
3. New metrics measuring the success of a search marketing campaign -shared analysis of on-site traffic

a. Integrate their PPC campaigns with their SEO campaigns

Direct quotes of note…
“search, as a tool, is no longer confined to the search engines”

“Keywords are important, make no mistake about that but search engines have moved far beyond simple keyword/context measurements.”

Well I’m continually trying to swallow as much info on SEO as possible since taking on this challenge and thought I’d track my findings as I go. I’m going to link to some great articles. This one is on the SEO not favoring the small business. Some of the main points are: Google designates certain sites as authorities

Direct Quote – Awesome Advice!
“Here’s how:
* Identify your top local keyword phrases.
* Perform searches for those keyword phrases on Google and Yahoo!
* Identify which authorities show up most frequently for your important local searchers.
* Identify which categories within those authorities are ranking.
* Take special note of patterns or consistencies that you see.
* Direct your ad spending toward the authoritative categories.
* Enjoy the destination and organic distribution value of your buys.”

See the whole article here: http://www.clickz.com/experts/search/local_search/print.php/3531061