Some new tidbits from WebProNews.

StinkyCooper — Sun, 19 Feb 2006 22:11:07 +0000

This is my summary of this this article:

1. Improving website content – Content needs to be updated regularly
2. Navigation for visitors and search spiders -navigation simplified
3. New metrics measuring the success of a search marketing campaign -shared analysis of on-site traffic

a. Integrate their PPC campaigns with their SEO campaigns

Direct quotes of note…
“search, as a tool, is no longer confined to the search engines”

“Keywords are important, make no mistake about that but search engines have moved far beyond simple keyword/context measurements.”

Roomrate.com – SEO part II

StinkyCooper — Sun, 19 Feb 2006 22:05:33 +0000

So, here we are a few weeks later. Well, I must say. Just doing some basic analytics have gotten our sites into Yahoo, Google, Ask Jeeves and MSN. Are we #1? NO! But, I don’t think you can get there in the travel industry, unless….you have a powerful network.

But with that said, we have done little to market ourselves. Which we plan on doing in the coming weeks. We plan on running 2 promotions. Photo and Awards programs. Hopefully to drum up some viral stuff. I’ll post links once they run.

I’m keeping a XLS of a my run to the top in Google, Yahoo and some MSN…or to the middle. I have been tweaking everything for the last 2 weeks and watched as we bounced up and down. But we seem to be doing well. I have rethought our direction for www.Roomrate.com and have now just relaunched the new Title, Keywords and Description as well as added new text to the site. REAL CONTENT.

SEO - Design - Flash - Development for the Web » analyzers

Some new tidbits from WebProNews.

Roomrate.com – SEO part II