1. Improving website content – Content needs to be updated regularly
2. Navigation for visitors and search spiders -navigation simplified
3. New metrics measuring the success of a search marketing campaign -shared analysis of on-site traffic
a. Integrate their PPC campaigns with their SEO campaigns
Direct quotes of note…
“search, as a tool, is no longer confined to the search engines”
“Keywords are important, make no mistake about that but search engines have moved far beyond simple keyword/context measurements.”
]]>But with that said, we have done little to market ourselves. Which we plan on doing in the coming weeks. We plan on running 2 promotions. Photo and Awards programs. Hopefully to drum up some viral stuff. I’ll post links once they run.
I’m keeping a XLS of a my run to the top in Google, Yahoo and some MSN…or to the middle. I have been tweaking everything for the last 2 weeks and watched as we bounced up and down. But we seem to be doing well. I have rethought our direction for www.Roomrate.com and have now just relaunched the new Title, Keywords and Description as well as added new text to the site. REAL CONTENT.
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